California Dreamin'

Branding illustration for Baxter Research (via Rigney Graphics), the project included key art, a convention booth (backdrop, podium, and display table cloth), postcards, brochures, and even a VW van toy with packaging!

The process started as a SketchUp model, and went through dozens of rough iterations in Photoshop, and final art versions developed in Illustrator. The result is a set of layered vector files that can be reconfigured into whatever use case they need it to fit, and at any size.

And of course once you have the illustration work done, you have to make a bunch of deliverables with it. Including an 8 foot tall trade show backdrop, and a podium to go with it, postcards to hand out at that trade show, and a cute Matchbox/Hot Wheels style promotional toy as a leave behind for special clients.